Unit 3: Business (lecture)

The text is about brand, it gives the definition of brand and information about its importance, maintaining and managing. Brand is guarantee of constant quality, customers know what they can expect. But not only, it is also the characteristic of the company and working conditions in it.
The most important is to provide the same quality, advertisement, packing way and a content of products can be changed but not the main key features, some kind of core of it. Maintaining brand is complicated, the producer should do some market researches and know the changing expectations of client. It also should have good positioning - it means it should have given place at the market. To do this producers create some famous, easy to remember sentences. It can not be changed because in otherwise the contact with customer can be break down. Also very important are exploring technological changes - producer should be one step ahead the rest.

VOCABULARY:
to some - dla niektorych
a guarantee of consistent quality - gwarancja stalej jakosci
recognizable - rozpoznawalna
pricless - bezcenny
consistently - stale
reassurance - zapewnienie
to place great emphasis - klasc duzy nacisk
stay one step ahead of competitors - byc krok do przodu przed innymi
strive - dazyc do czegos
improvement - ulepszenie
transparency - przejrzystosc
exceed sb expectation - wyprzecac/przewyzszac czyjes oczekiwania
meet sb expectation - spelniac czyjes oczekiwania
stand out from the crowd - wyrozniac sie z tlumu
striving for innovations and improvements
to be developed by - byc rozwijanym przez cos
indenifying consumer need - identyfikacja potrzeb konsumenta
achieve a good reputation - osiagnac dobra reputacje
receive recognition - osiagnac rozpoznawalanosc
realise - zdawac sobie sprawe
consumer market research - badania rynku
vital/ to be vital - wazny
constantly evolving - caly czas ewoluja/zmieniaja sie
food can be processed by - jedzenie moze byc przetwarzane za pomoca
ease of opening - latwosc w otwieraniu
affordabillity - dostepnosc/czy ktos moze sobie pozwolic czy nie
cost-effective - ekonomiczny
ensure - upewnic sie
positioning - ustalanie miejsca na rynku
tangible -korzystny
to be urged to - byc ponaglanym
can with easy-open ends - puszka latwootwieralna
deteriorate - pogarszac sie
become inferior - stac sie gorszym
break faith with - zawiesc kogos

Worksheets:

II
1) Why are brand names important?
It make product unique and recognizable.
2) Name three different sources of brand names.
Name of inventor, some inventor's favorite thing, some interesting word
3) Do you think that brand are important? Why?
In my opinion brands are important becouse they are guarantee of the constant quality of the product and thanks to this choosing from wide range of products is easier for customer.
4) Do ou have your favourite brand? What is it and why do you like it?
I have lots of my favourite brand almost for every thing what I buy. It can be the name of brand producing clothes, cosmetics, food, cars and electrical divices. I like them because I can expect the quality which I know and style which I like.

III
Nivea - from Latin means snow-white
Chanel no 5 - fifth perfumes made by the same company
Nike - named after the greek Goddess of Victory
Toyota - originally a Japanese family name Toyoda, the inventors change one letter to make it easier to pronounce overseas
Reebok - the name after an African Gazelle
Rolls Roys - the family name of two man, one a motor enthusiast and the other an engineering genius